TV and Film Gone Green by Ditching Green Screen: Sustainable Innovation Through the Lense of ‘The Mandalorian’ [21068606]

What is ‘The Mandalorian’?

Currently in its third season, ‘The Mandalorian’, first released in 2019, has lead the innovation of virtual production in both Television and Film. The series immerses itself into the Star Wars universe, where we follow a lone bounty hunter running away from imperial forces across the galaxy. The well-established Sci-fi universe meant that the production thrusts itself into producing a magnificent array of visual effects to bring this fictional world to life.

Video Created by Star Wars on YouTube, 2023

With a great demand for outstanding visual effects, came the introduction of a revolutionary innovation that has altered the way TV and Film in the genre of sci-fi and fantasy is filmed. Ditching the green screen and introducing virtual production of ‘StageCraft.’

What is StageCraft?

Created by a pioneering company known for their ground-breaking creations in visual effects, ILM (Industrial Light and Magic) partnered with Epic Games (Creator of ‘Unreal Engine) developing a virtual production set made up of LED walls that are programmed to show a photorealistic 3D world. The screen walls are known by the cast and crew as ‘The Volume’, which is 20 feet tall, 75 feet in diameter and covers 270 degrees of the set, illuminating an immersive set for all the cast and crew.

For shows like ‘The Mandalorian’, fans expect to be transported to an alternative world, or galaxy, which creates a complex task for the filmmakers on each of the projects. Green screens are used so that during post production, they can later add the special effects or CGI. This meant that during production, the actors and crew have to use their imaginations and guess what the visuals will end up looking like. Consequently, film productions use multiple lighting techniques around the set in order to irradiate the green screen glare and create realistic lighting that would match the final image on the screen.

By using the LED video walls, it irradiates the need for additional lighting techniques and the excessive post-production process, as it already delivers the lighting and imagery needed to bring the worlds to life. Additionally, everyone involved in the production is more immersed and inspired whilst creating the project, making sure everyone is on the same page while filming

How is it sustainable?

In the last couple decades, industry policies regarding cinema have made suggestions on how to become ‘greener’ and more sustainable. The aim? To reduce the industry’s overall negative environmental impact. The ‘SPA’ (Sustainable Production Alliance) is a combination of the worlds leading film, television and streaming companies, supporting the objective of advancing sustainable initiatives. The Green Production Guide, prepared by the ‘SPA’, is an online toolkit designed to reduce industry carbon footprints by evaluating ways in which productions can be more environmentally friendly and energy efficient. One thing the guide, and other sustainable missions analyse, is the switch to LED technology, as it converts a higher percentage of energy into light, producing less heat, and in return less carbon emissions.

StageCraft aligns itself with sustainable industry governance, as ‘The Volume’ uses LED’s for its video wall, using 70% less energy then incandescent lights, further cutting its carbon emissions. Not only that, but it can bring locations to the comfort of ‘The Volume’! The production avoids having to travel sets, props and crews to distant locations, lessening fuel and time waisted.

Marissa Gomes (ILM visual effects producer): “You can switch from the Iceland to the desert locations all within the same day of shooting”

Video created by StudioBinder on YouTube, 2023

This groundbreaking technology has forced productions into a more efficient workflow, that draws pre and post production into one space. With crews covering 30-50% more pages a day, not only is virtual production sustainable environmentally, but it also saves time and money.

The Star Wars franchise has been used to explore film and TV’s environmental impact, due to its high production value. With the research conducted by ‘The EIF Project’, Star Wars, including ‘The Mandalorian’, continues to affiliate with improving sustainability goals.

StageCraft going global

Some other productions that have used StageCraft included ‘Thor: Love and Thunder’ (2022), ‘Ant-Man and The Wasp: Quantumania’ (2023), and most recently ‘Percy Jackson and the Olympians’ (2024). Permanent volumes have been built in Los Angeles, London, and Sydney, whilst ILM have alluded to their ability to provide “pop up” sets, which allows multiple productions to reuse and access the video wall soundstage. Large productions can invest in StageCraft, which can eliminate other production elements that take up a lot of time and money, adding to the positive long-term efficiency, rather than having to create large sets from scratch and wasting materials.

The Future

Overall, the system looks more realistic then a green screen, and allows for quicker setups in a controlled environment. There is one drawback of this new technology, which is limited camera movement. This is for moving shots where someone could be running away for a long amount of time. But just as there were drawbacks of green screen, companies light ‘ILM’ continue to create and improve, whilst also having a sustainable practice in mind. The innovation initiated for “The Mandalorian” is beginning to revolutionise the film industry and push for standards towards sustainability.

Premiering in a living room near you? Covid-19’s prolific effect on the Film industry. (C1817004)

Featured image: Felix Mooneeram via Unsplash

Surely not? Would this have been the response if a film presented the devastation of Covid-19? Yet since early 2020, this global pandemic has rocked every aspect of the film industry. This thriving sector of the creative industry saw production cancelled or halted. Social distancing, borders restrictions and cinema closures reshaped distribution methods. So, can we look at this as a turning point that will propel the ever-ingenious creatives to bigger and better opportunities?

Bectu (Broadcasting, Entertainment, Communications and Theatre Union) survey of 5,600 freelancers revealed 71% predicted financial struggles stemming from Covid-19 constraints. Blair Barnette, speaking to The Guardian, represented many who face being overwhelmed by debt. Blair lost £28,000 instantly and feared having to pursue another profession. The pandemic has hit the industry’s core, destabilising the people whose talents had previously engrossed, enlightened and entertained millions.

Box Office success will require public confidence and exciting productions. The anticipated James Bond: No Time to Die suffered major setbacks. Will the pre-Covid-19 momentum for the franchise remain? Have the many re-runs on television saturated fans or added a new fanbase so heightening interest?

Video: No Time to Die Trailer – In Cinemas October 2021, via YouTube

There is certainly support for Britain’s culture, arts and heritage organisations. The UK Government’s unprecedented £1.57 billion Culture Recovery fund includes independent cinemas. Odeon’s managing director hopes to rekindle “the magic that the cinema brings.” Odeon will screen Oscar Winning Films such as Sound of Metal, which has been offered to Amazon Prime members, alongside new releases. Nevertheless, with monthly streaming services typically costing less than one cinema ticket, only time will tell if audiences will vote with their feet by returning to cinemas.

Undoubtedly film has remained popular. Burroughs discusses the “shifting cultural terrain” with the surge in popularity of digital streaming platforms. Research on the Culture and Creative sectors in post-Covid-19 noted the pandemic accelerated a sort of “Netflixisation.” Netflix’s revenue increased to $5.76billion skyrocketing 27% compared to the same period in 2019, with its subscription sign-up doubling.

Tryon notes catering to an “on-demand culture,” distribution may continue to skip theatrical releases with consumers viewing their favourites at home. Disney+ favoured this approach with Pixar’s Soul and its Mulan adaption. Ralph Finneas, suggested executives are “probably considering” premiering the new Bond film digitally. The future of film must now incorporate streaming services, many commissioning or owning material. 

So, will streaming exacerbate a divide in access to cultural industries? Hopefully the increased growth of free content available on digital platforms will continue. Amazon Prime Video offered some free content to enhance family life in lockdown. Such responses may reap rewards among future generations already switched-on to digital.

Covid-19 has seen a rise in creativity, with users utilising monitezable platforms including YouTube, showcasing their talents. Virtual production technologies have proved vital, beneficially connecting film-makers and actors. The Future of Film Report 2021 contains a vision that is “inclusive, sustainable and rewards innovation and creativity.” A post-production technique where dialogue can be dubbed over live action footage known as “automatic dialogue replacement” eliminates geographic barriers and encourages collaboration.

Video: Numb – a short film – liv mcneil via YouTube

To use an analogy, the bright lights of the film industry seem only to have shifted in colour, but are still shining. This creative industry deserves its esteem having emerged from Covid-19.

Images are licensed free to use via Unsplash

Crisis or opportunity? The self-salvation of the Chinese film industry (C1812349)

The sudden outbreak of the pandemic has plunged the global film industry into darkness. According to estimates on Statista, by May 2020, the coronavirus pandemic will have caused a revenue loss of about 10 billion dollars worldwide. The film industry faces an unprecedented challenge as cinemas are forced to close and a large number of movies are backlogged and delayed.

Image: Pexels

The butterfly effect causing a streaming inflection point?

At the start of last year’s outbreak, the film Lost in Russia (2020) sent shockwaves through the Chinese film industry when it was released free of charge on online platforms such as TikTok and Xigua Video after being removed from cinemas. This business model seems to copy the development path of Netflix, which has rewritten the relatively rigid operating model of Chinese cinema chains. This pioneering behaviour has aroused heated controversy in the industry, as streaming media’s diversion of audience reception will inevitably deepen the tension between streaming media and traditional modes of distribution and exhibition, and even for what the feature film means to audiences, given Netflix and similar platforms have further encouraged the viewing of high-quality drama series as much or even more so than tentpole movie releases. Once the pandemic has disappeared this structural change in the entire production chain may irreversibly alter the future direction of the film industry.

Aside from the enforced disruption of the pandemic on distribution and exhibition compared with the traditional cinema experience, streaming media platforms can interact more actively with audiences and can instantly analyse user data to cater to user preferences, so as to maintain audience engagement and even fundamentally affect their consumption habits. Of course, that does not mean cinemas will lie stagnant or demand will not return once the crisis has fully passed. An investigation by Maoyan shows that the expectation of Chinese cinema lovers to return to the cinema rose from 54% in February 2020 to 88% in May 2020, indicating the irreplaceability of cinema viewing among audiences. It can be said that streaming media has indeed helped the industry during the pandemic to a certain extent, but it still cannot completely make up for the gap caused by the absence of new films screened in cinemas. The future trend of the film industry may expectedly be that cinema chains and streaming build a community of interest and mutual improvement, so as to optimise the upstream and downstream of the industry and promote the film market to be more diversified.

Image: Pexels

Virtual production as a new outlet?

In addition to changing patterns of film consumption, the global isolation caused by COVID-19 threw the production link in the chain into major crisis, for a long time rendering shooting impossible due to lockdown and social distancing. In this context, virtual production became a potential saviour. According to Ben Smith, the head of film, TV and publishing of Rebellion, with virtual production, new skills are creating new opportunities. It is not difficult to understand that virtual production can not only meet the miniaturised and remote working mode of crews in the circumstance of COVID-19, but also give more possibilities to the visual presentation, and thus become a providential way for filmmaking under the constraints of the pandemic and beyond. In other words, the coronavirus crisis may be the perfect time to reinvent the filmmaking process.

Image: Pexels

However, it is essential to note that technological innovation cannot ignore the importance of content. As a loyal moviegoer, I would like to say that no matter how the carrier of communication changes, telling attractive stories is an eternal need and technology must always be bent to that primary purpose beyond mere spectacle. In an era of rapid change, media will be constantly updated and capital will continue to pursue new industry trends. What needs to be valued is the cultural expression of products, which is the most significant spiritual core of the film industry, and also of the cultural and creative industries.